In an era characterized by heightened sensitivity to imagery and symbolism, even the most benign design choices can spark controversy. Recently, Bath & Body Works found itself embroiled in criticism over a seasonal candle designed to evoke winter vibes.
The centerpiece of the uproar? A candle featuring a partial snowflake design that some consumers felt resembled a row of figures akin to the Ku Klux Klan. The marketing team at Bath & Body Works was compelled to issue a public apology in response to these claims and pull the product, reigniting the ongoing dialogue about perception, intent, and the weight of offense in today’s society.
At first glance, the candle’s design might evoke an abstract snowflake, a cut-open seed pod, or even alien-like figures. Yet, for some, this design morphed into a representation of hooded KKK members. This reaction brings to light a crucial aspect of human perception: we do not perceive the world objectively but through our own experiences and biases.
Consequently, how much does our personal lens color our interpretation of the world around us? I would recoil at designs evoking symbols such as swastikas—yet it is essential to distinguish between intentional malice and the subjective reactions evoked by an image, where our experiences, biases, and sensitivities factor into the interpretive process, which can lead to vastly different reactions to the same object or image.
The danger of being self-referential in our interpretations is to assume that if something offends us, it must be offensive and then assume a level of intent that may not exist. How plausible is it that a company that actively markets to various communities—including those celebrating Pride Month or Black History Month—is secretly aligning itself with white supremacy? When we take the self-referential route, we risk conflating personal discomfort with malicious intent, leading to a series of unfounded assumptions. In our interpersonal realm, this is what ruins families and relationships.
A core tenet in Judaism is the concept of “Dan L’kaf Zechut,” or judging favorably. This principle reminds us to consider not just the possibility, but the probability that our perceptions may not encompass the entire truth. As it is taught in the Talmud, “It is not what you look at that matters; it is what you see.”
During Yom Kippur, we beat our chests, asking forgiveness for our judgments, recognizing that God is the ultimate arbiter of truth and justice. In comparison, our own judgments, often based on limited perspectives, can lead to misunderstandings and unnecessary conflict. The Jewish philosopher Maimonides emphasized this point: "The mind is like a mirror; it reflects whatever one brings to it.”
So, how do we begin to navigate this complex landscape of perception and offense? Here are some strategies for fostering more constructive dialogues:
Embrace Empathy: Consider varied perspectives before forming judgments. If something resonates negatively, seek to understand the context behind its creation and the intentions of those involved. “Chesed,” or lovingkindness, encourages us to engage with one another compassionately.
Cultivate Awareness: Acknowledge your own biases and how they shape your responses. Reflect on your experiences and why certain symbols or designs might trigger specific reactions. Recall Rabbi Hillel’s famous words: “What is hateful to you, do not do to your neighbor.”
Engage in Open Dialogue: Foster discussions that allow for multiple viewpoints rather than devolving into accusations. Encouraging conversations can lead to a richer understanding and build bridges instead of walls. “Shalom Bayit,” seeking peace in our homes and communities, also applies to the broader society.
Practice Critical Thinking: Before reacting, analyze the possible interpretations of an image or design. Question whether your immediate interpretation is the only one or if others may exist. Ein od Milvado,” (there is none other than God), reminds us that our perspectives should not be absolute. It’s a good practice not to take yourself too seriously.
Choose Forgiveness: While offenses will always arise, practicing forgiveness can help defuse tension. Focus on the importance of intention over perception when considering the actions of others. The practice of “teshuvah,” or returning to a state of harmony, emphasizes reconciling and moving forward after conflict.
By adopting more compassionate approaches to judgment and discourse, we can work toward a society that prioritizes understanding over division. The prophet Micah reminds us as Jews to “do justice, love kindness, and walk humbly.” Through this lens, we can view not just designs or products - but also one another - with the compassion and understanding they deserve.
On the other hand, it is equally important to remain vigilant against those who perpetrate harm and hatred. I want to be emphatically clear that I am not advocating for turning a blind eye to those who genuinely seek to harm and have demonstrated unrelenting hatred and ill will. But it is imperative to recognize the difference between righteous indignation aimed at those who deserve it and misdirected outrage that ultimately weakens us.
Article Originally published in Times of Israel. Click HERE to view.
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